AdCP Integration

AdCP (Ad Context Protocol) handles media buying. AdRail handles payments.

"AdCP handles media buying, AdRail handles the money."

How It Works Together

┌─────────────────────────────────────────────────────────────┐
│                        AdCP Layer                           │
│  • Ad request/response                                      │
│  • Targeting & context                                      │
│  • Creative delivery                                        │
└─────────────────────────────────────────────────────────────┘
                              ↓
┌─────────────────────────────────────────────────────────────┐
│                       AdRail Layer                          │
│  • Escrow management                                        │
│  • Impression tracking                                      │
│  • USDC settlement                                          │
└─────────────────────────────────────────────────────────────┘

Integration Flow

1. Advertiser Setup

AdCP: Define campaign targeting
AdRail: Fund escrow for budget

2. Ad Request

Publisher Agent → AdCP: "Need ad for tech context"
AdCP → Buyer Agent: "Match found, here's creative"

3. Impression & Payment

Publisher Agent → AdRail: "Served impression, escrow_id=xxx"
AdRail: Verify, deduct from escrow
AdRail → Publisher: Pay USDC

Linking AdCP Requests

Include AdCP request IDs when reporting impressions:

curl -X POST https://api.adrail.ai/v1/impressions \
  -H "Authorization: Bearer pk_xxx" \
  -H "Content-Type: application/json" \
  -d '{
    "escrow_id": "esc_abc123",
    "count": 1000,
    "cpm_usdc": 10,
    "adcp_request_id": "adcp_req_xyz789"
  }'

This links payment data back to AdCP for reconciliation.

AAO Membership

AdRail is integrating with the Agentic Advertising Organization (AAO), the industry body behind AdCP.

Benefits:

• Listed in AdCP publisher/buyer directories
• Access to AdCP signal data
• Standardized integration patterns

Resources

• adcontextprotocol.org — AdCP homepage
• docs.adcontextprotocol.org — Technical docs
• AAO Membership — Join the organization